Bringing Sales Closer to Manufacturing to Strengthen Customer Supply
Sales teams from Croda Industrial Specialties across the EMEA region recently met in Lille, France, with a strong focus on strengthening alignment between commercial teams and manufacturing to support reliable, high‑quality supply for customers.
A key part of the meeting was an in‑depth visit to the Chocques manufacturing site. By spending time close to production, sales teams gained first‑hand insight into manufacturing processes, technical capabilities and operational planning that directly underpin customer supply.
The site visit allowed sales colleagues to better understand how products are manufactured, scheduled and delivered, enabling more accurate and confident discussions with customers around availability, lead times and service reliability. Close interaction with site teams also supports faster escalation and resolution of supply‑related challenges, helping ensure continuity for customers.
Being on site reinforced the importance of strong collaboration between Industrial Specialties sales and manufacturing teams. This close working relationship ensures that customer requirements are clearly represented internally and that supply solutions are practical, responsive and aligned with manufacturing capability.
The visit highlighted the scale, expertise and robustness of the Chocques site within the Industrial Specialties network, giving sales teams greater confidence when supporting customers across a wide range of industrial markets and applications.
Maintaining close proximity between sales teams and manufacturing remains a key part of how Croda Industrial Specialties delivers dependable supply and long‑term value to its customers.